Are you losing profits due to inconsistent and ineffective follow up?
Your leads are like gold! Following up with your prospects is more than just a process, it's an art. In order to be truly effective, a well-designed plan is called for. What are you doing now for follow up? Sticky notes? Outlook?
I have found that an autoresponder email system is nearly flawless. Whoa, let me back up a bit here, when I first started email marketing with prospects I used a follow up system that I now call the "List Technique". I had a large database containing the names and email addresses of my prospects, and past clients.
I would open my list and every now and then, when I had a moment (which was rare!) and I would write what I thought was a great follow up letter and mass mail it to my entire list. (I used the bbc and thought this was really a neat feature). But the return on this effort wasn't what I had hoped for.
Why wasn't this effective? · The List Technique isn't consistent. My clients were at various stages, some were new homeowners, some still looking for that good deal, and some were in need of a refinance. · List Technique messages don't have the ability to give my clients new and updated information, as I have it available. · These were more or less "newsletters" not personalized in any manor to target the direct needs of each of my valuable prospects.
Yes, I now know that I could have been much more effective in those days with an autoresponder system. Now that I have it in place, I am amazed that more Real Estate Professionals aren't aware of this time saving software. Maybe that is why my leads are more loyal and send me tons of referrals.
How do I use my autoresponder?
First, I follow up with each lead individually, but at set intervals. And I have pre-written messages targeting just their needs. It looks and feels personal. Most of my clients need to feel that they are my only clients. And this system has that touch.
The timing of my follow up letters is critical. You don't want to spam their inbox, nor do you want to stay out of the inbox for very long. It's a delicate balance, but my system takes care of all that. I just need a few minutes to construct the messages I want to be sent, and load them into the system.
Follow up seems complicated, but when you have the help of an automated system, like the automated prospect follow up system that I use, once it is set up, it is on automatic pilot, marketing for you while you get other tasks done. Like meeting your clients at Starbucks?
More Sales - Less Work. The best agents I know verify that it can take up to seven phone calls, emails, etc. for a prospect to get to know and trust you. When you follow up manually, your marketing message is only delivered once. If you don't sell your prospect with that very first attempt, then you don't make the sale.
Follows up with your prospects automatically over the time frame that you specify. Tailored to each client's needs. I have increased my conversion rates substantially, and cut down my follow up time to a fraction of the time I was spending with my List Technique.
About the Author
Betty Ziegler http://www.information-valley.com has even more to share at her website, www.Information-Valley.com. You can contact Betty direct at b@Information-Valley.com. For more information about email marketing with autoresponders go to: http://www.aweber.com/?220441
